My Resumé

EDUCATION

2001-2004: BA (Media & Communications, Hons 1st Class), University of New South Wales
2000: Completed Higher School Certificate, achieving UAI of 92.90

EMPLOYMENT EXPERIENCE

E-Marketing Officer, Marketing Services, The University of New South Wales
May 2008 to present
Research and development of marketing opportunities, primarily in the online domain, including targeted advertising, search engine marketing, direct marketing, and social media. Project management of the University’s web analytics implementation. Creation and maintenance of the University’s corporate Facebook and Twitter presences and related policies. Consultation with wider university community concerning e-marketing and online strategy.

Project manager, Online team, GetUp! www.getup.org.au
September 2007 to December 2007
Project management, development and consultation on a variety of projects including: Promise Watch, a community website for tracking election promises; redesign of GetUp site blogs; website and email strategies for improving subscriber experience and retention; statistics project to enable greater insight into member behaviour; organisation of community volunteers for electoral activities in the seat of Wentworth.

Content Manager, SBS Online
February 2005 to July 2007
Worked on a daily basis with SBS website content management systems, updating and maintaining content over the entire sbs.com.au domain. Wrote original content to specification for sbs.com.au websites. Managed development of SBS podcasting operations from scratch, including website and technical backend. Encoded video for World News Australia online bulletins as well as video and audio podcasts. Moderated user forums and live webchats.

Audience Research Producer, SBS Online
February to November 2004
Designed, implemented and analysed online audience survey data; managed press releases and website publicity, pre-launch user group testing of websites and organisation of new workflow procedures. Wrote thesis: Audience Relations at SBS: The Balance of Power.

Web site design and construction, ReadingRoom Pty Ltd.
June 2003
Provided design skills for a number of web site projects, including page coding and digital image manipulation.

PREVIOUS WRITTEN WORK

INTERVIEW: “Will it blend?”, the interview with Tom Dickson
An interview with Blendtec founder Tom Dickson about his company’s successful marketing campaign

INVESTIGATIVE: Dampe’s not dead: Ocarina of Time 2D creator fakes his death
How a programmer faked his death to get out of work commitments

ACADEMIC: Audience Relations at SBS: The Balance of Power
2004 Honours thesis for Media & Communications at UNSW (first class honours)

SKILLSETS

HTML/CSS/PHP/MySQL: Proficient
Final Cut Pro: Proficient
Adobe Photoshop: Expert
Microsoft Office suite: Expert
Objective-C: Beginner

REFERENCES AVAILABLE ON REQUEST