Website Portfolio
UNSW Open Day 2009 microsite | (view image)
Open Day is UNSW’s primary undergraduate recruitment event of the year. Upwards of 15,000 students come on campus in the first week of September to learn more about university life and UNSW’s offerings.
In previous years, Open Day had been promoted from a series of text-heavy pages hosted within the corporate website template. For Open Day 2009, UNSW Marketing Services led the creation of a dedicated Open Day event microsite, with an improved user experience, more engaging content, and an updates registration system tied into a direct marketing campaign. My roles included content planning, content creation, page coding, direct mail strategy and execution, and stakeholder management.
UNSW E-Cards Generator | (view image)
To reduce the amount of paper consumed by hundreds of staff sending Christmas cards, UNSW moved to an electronic card system in 2008. Working with the approved card designs, I created an interactive e-card application which allowed staff to add a personal message, preview the card, and then download it to send using the email application of their choice.
The Friends of Callan Park | (view image)
The Friends of Callan Park is a community group dedicated to saving Rozelle’s Callan Park area and its psychiatric hospital facilities from development by the University of Sydney. As part of a complete redesign, I used a Wordpress content management system to implement news pages, a blog, mailing list and petition in order to enhance the campaign’s overall communications strategy.
The campaign was a success: in October 2008 the State Government dumped its plans to develop Callan Park and handed over control to Leichhardt Council.
Promise Watch | (view image)
Promise Watch is a first for Australia: a community website which catalogues the promises made by politicians during the 2007 Federal Election campaign. Stage 1 of the site performs the collection of promises. Stage 2 is planned as a tool to hold the elected party accountable in 2008 and beyond.
As project manager, I was responsible for: planning and outlining site features; selecting a platform for low-budget and speedy development; creating a workflow and editorial policy; completing customisation of the chosen software package; and managing design and development staff for on-schedule delivery.
SBS Podcasting | (view image)
SBS was Australia’s first broadcaster to podcast television programs. This new service offered a more convenient way for local viewers to engage with SBS content, and opened up new audiences internationally. Before video podcasting, SBS Radio pioneered the medium with audio podcasts in several languages.
As project manager, I: researched podcasting technologies; developed website & podcast specifications; designed website wireframe; managed graphic design & backend development teams; promoted the site internally and externally; conducted internal training on podcast production; and managed promotion of SBS podcasting service to the audience.
Mythbusters | (view image)
SBS had a problem after Mythbusters became an unexpected hit, since it had no webpage, and few resources to build one (mainly due to staff being committed to developing World Cup 2006 properties). My task was to build a fast but functional website including episode summaries, photo gallery, a Mythbusters Q&A and merchandise links.
My role included liasing with an external production company (Beyond International), delivery to fixed on-air date, collection of audience questions to be answered by show talent, management of client expectations and production of web-ready text and images.
RocKwiz | (view image)
RocKwiz is SBS’s flagship live entertainment show. Beginning with Series Two, I worked in cooperation with production company Renegade to produce an expanded online presence, including: weekly SMS trivia competition; online trivia competition; selecting, preparing and uploading video highlights; maintaining online catalogue of show merchandise; writing episode re-caps.
SBS Homepage | (view image)
The SBS homepage is the first point of entry for audiences. Its centrepiece is a rotating 10-item marquee presenting the best and most relevant information about SBS programs and websites. My role as Content Manager was to coordinate the production and publication of this marquee, including sourcing copy, images and video, in coordination with SBS TV, Radio, Marketing and Sales departments.